POSTED 10-16-07

There are rotisserie heroes and fantasy goats. But some performances are so ugly, egregious or plain perplexing that it begs the refrain: What the F--k! Here is Update's seriously twisted moment this week.

Fox executives everywhere are shaking in their boots. Advertisers are shuddering with disgust. And baseball fans are already scanning the fall lineup for the next "Desperate Housewives". When Cleveland took a 2-1 lead in the ALCS, suddenly T.V. programmers everywhere had to face the very real possibility of an Indians-Rockies World Series. And October ratings just got a lot grimmer. It's not that they don't play exciting baseball. Heck, the Rockies have won 19 of 20 and turned in some of the most entertaining baseball to date. And the Indians boast two Cy Young worthy pitchers and a dedicated fan base. So what's the problem? In an era dominated by big market advertising (think New York, LA, Boston), playoff baseball holds no appeal to broadcast corporations and most of middle America alike. And what a shame that is. Anybody wanting evidence need only look at Arizona's sparsely filled Stadium, where fans were more interested in getting drunk and showering the field with debris in their NLDS match-up with the Rockies. But those who really watched Colorado run wild over Arizona know how truly talented both team's are. Ditto for the Indians, who may have the best 1-2 pitching combo in baseball. If Cleveland and the Rockies do quare off in the World Series, it could be the most entertaining match-up of the whole post-season. It's just too bad no one will be watching.